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How to Choose the Right Color in Web Design

By April 20, 2017Articles

How to choose the right color scheme for your website

Sight – 80%, hearing – 16%. This statistics reflects the way we perceive information from the outside world. Undoubtedly, visual images not only help us to get information but also make up our imagination.

We think with bright pictures, remember information using shapes, images, and build color associations. That`s why the choice of colors for any kind of business and especially for its online appearance has become an extremely popular topic in web design and marketing.

Speaking about the perception, there are two psychological concepts: the sense of color and a color vision. We believe that a color vision (as an ability) is familiar to almost every person. For instance, we can look at a traffic light and extract general information about the signals we see: yes or no, allowed vs not allowed, everything is simple. The choice of colors for a website, though, is deeper and much more complicated concept.

In this case, we are speaking about the color sense, which is connected with aesthetic compatibility. That means that colors evoke simultaneous associations and emotions that may appear if they are somehow connected with some moments of the past or positive memories of your readers. Moreover, almost every color has its own “reputation”, a common association that, as a rule, provokes the first association and pre-determines further perception of the subsequent details.

Consequently, it becomes obvious that colors can easily help you to control emotions of your clients, create an appropriate atmosphere, and make them perceive information the way you need. All the facts mentioned above work perfectly in all design areas. That`s why, it would be reasonable to show you the best examples of how that can be used in practice

Examples of most popular color schemes for online projects

Mixed color palette

This is quite rare and elegant combination of colors. The meaning of this mixture can be interpreted in a quite optimistical way: vine color in combination with calming light-green symbolizing new life and beginnings look very feminine. It can be associated with spring, joy, new hopes, lightness, and tenderness. Therefore, the palette will be a great fit for a personal WordPress blogbeauty salon or even a specific fashionable online store.

Cool color palette

Cold colors, dryness, severity.

People believe that this color scheme with soft, cool tones can be associated with depression, loneliness, and sadness. In most cases they are right. However, we shouldn`t forget that a properly designed website can turn this scale into a composition that symbolizes rigidity, confidence, and fundamentality, which is an excellent choice for serious corporate clients engaged in a journal or financial affairs.

Warm monochromatic color scheme

Fire. Passion. Heat.

The monochromatic combination of warm colors can bring many different associations. On the one hand, it can mean aggression, blood and pain. On the other hand, it contains the colors of sunset, heat, light and fire. In this case, everything depends on the designer`s skills, a quality of the materials, and a correct selection of graphic elements, and forms. Sharp forms will make a site look aggressive, while smooth and rounded elements can turn it into a warm and cozy place.

As you see, the choice of colors should be approached very seriously. Being a professional web designer or creating your own website, one should not be guided only by personal preferences. All people see colors in different ways, depending on their emotional state and background. In any case, a general look and a color gamma of your website should be chosen very carefully in order to support the style and the main ideas covered within the project.

As you see, the choice of colors should be approached very seriously. Being a professional web designer or creating your own website, one should not be guided only by personal preferences. All people see colors in different ways, depending on their emotional state and background. In any case, a general look and a color gamma of your website should be chosen very carefully in order to support the style and the main ideas covered within the project.

Choosing the right colors

Palleton – this resource matches the color, moreover, there is an option that shows you an approximate layout of your future website with the chosen gamma.

Color Blender – this one has an option of uploading a color blender and editing in several active modes.

Adobe Color – this tool will help you to choose the right colors basing on the general rules (complementary, monochromatic, triad etc).

When developing a new project you can simply share images or screenshots from these tools to suggest a palette for a future website and thus instantly establish a common concept with the customer.

We hope this post was useful for you and gave you inspiration for future online projects.

Author: TemplateMonster

TemplateMonster knows how to do website design which is powerful enough to get you started. We give you an affordable template, optimized for SEO and performance. TemplateMonster’s team is now an awesome core group of experienced people using everything they have learned to help you build amazing websites the right way.

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